منابع مشابه
Communicating a Mega Sporting Event in a Social Network Environment
Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic comm...
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Abstract The aim of this study was to investigate the effect of innovation on the outcome of hosting Iranian sporting events. This research was of developmental-applied type. And the statistical population included experts of sporting events.After confirming the validity of the researcher-made questionnaire by 20 experts, based on the final number of items in the questionnaire, 111 people were...
متن کاملConcurrent Bursty Behavior of Social Sensors in Sporting Events
The advent of social media expands our ability to transmit information and connect with others instantly, which enables us to behave as "social sensors." Here, we studied concurrent bursty behavior of Twitter users during major sporting events to determine their function as social sensors. We show that the degree of concurrent bursts in tweets (posts) and retweets (re-posts) works as a strong i...
متن کاملMarket Impact of International Sporting and Cultural Events
This paper investigates the impact of international sporting and cultural events on national stock markets. We study market reaction to the announcements of the selected country hosting the Summer and Winter Olympic Games, the World Football Cup, the European Football Cup and World and Specialized Exhibitions. We also measure the market effects of the announcement of the nomination of the Europ...
متن کاملMega sporting events: A poisoned chalice or a new dawn for low- and middle-income countries?
The increasing number of mega sporting events, such as Olympic Games, the World Cup or Commonwealth Games, awarded to lowand middleincome countries is, at first sight, a significant move in the direction of fairness and equity. In 2010, South Africa hosted the football World Cup and India hosted the Commonwealth Games, while Brazil will be hosting the football World Cup in 2014 and the Olympic ...
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ژورنال
عنوان ژورنال: Japanese Journal of Sport Management
سال: 2020
ISSN: 1884-0094,2185-0313
DOI: 10.5225/jjsm.2020-001